The Digital Frog Blog

For the month of January, we’re making one of our best deals even better by giving you a building site license of The Digital Frog 2.5 at $100 off the regular price. That is a license for our award-winning virtual frog dissection, anamtomy and ecology program for use on an unlimited number of computers at one site for just $799 instead of the regular $899 price.

Also included is a fully editable electronic version of the teacher and student workbook materials, as well as the rights to make up to 20 copies to loan out for home use.

And unlike some other virtual dissection software, this is a one-time license fee. There is no annual subscription fee. Once you have purchased The Digital Frog 2.5, you can use it in perpetuity, with as many students as require the program.

The special is available exclusively in our online store through January 31, 2009.

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From all of us at Digital Frog International, we want to wish you a happy new year and best wishes heading into 2009!

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December is associated with the season of giving. And we’re using this December to launch our own way of giving to our customers: exclusive online monthly specials of Digital Frog International’s science software for both your classroom and home.

This month, we’re offering the home version of The Digital Field Trip Series DVD for just $66. That’s all three Digital Field Trips‚ÄîThe Wetlands, The Rainforest, and The Desert‚Äîat 33% off the already low regular price of the DVD, and over 50% off the price of buying all three field trips separately.

Normally, we charge $45 per title for each Digital Field Trip. For the month of December, for just $21 more you’ll get all three Digital Field Trips on one DVD, containing both the Windows AND Macintosh versions. There has never been a better and more affordable way to bring the wonders of the world’s ecosystems to your children than this.

The DVD is licensed for home use and contains full versions of all three Digital Field Trips in the series. Each field trip contains virtual-reality trips to the ecosystem to allow you and your children to visit it digitally, as well as a wealth of other modules covering everything from its plants and animals, the processes that keep it functioning, as well as more general natural science and geography topics in an fun, interactive and engaging way.

The Digital Field Trip to The Wetlands
Wetland ecology without getting your feet wet, including sections on food webs, nutrient cycles and photosynthesis.

The Digital Field Trip to The Rainforest
Rainforest ecology, from the rainforests of the world to interdependencies, botany and human impact.

The Digital Field Trip to The Desert
Deserts of North America and around the world, with in-depth sections on adaptations, homeostasis and landscape formation.

The special is available exclusively in our online store through December 31, 2008.

(You can also download free limited demo versions of all of the Digital Field Trips if you want to preview them before buying. But act fast, The offer ends at the end of the year.)

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Do you know of an outstanding middle or high school student or teacher who has made strides to replace dissection with humane, non-animal teaching methods or who has implemented or expanded a dissection choice policy?

Do you think they (and their science department) might appreciate $1000 each for their efforts?

Then the Physician’s Committee for Responsible Medicine wants to nominate him or her for one of two 2009 Cut Above Awards for Dissection Alternatives. From their release:

The winning student and educator will each receive $2,000, which includes $1,000 for each recipient and $1,000 for their schools.

Any high school or middle school teacher or student who has made significant moves to replace dissection in primary or secondary schools with humane, non-animal alternatives is eligible to receive an award. Please also make biology teachers at your school aware of this opportunity.

PCRM is a nonprofit organization with a membership of 6,000 physicians and more than 100,000 other medical professionals, scientists, educators, and laypersons. PCRM conducts clinical research, promotes preventive medicine, and seeks higher ethical and scientific standards in research and education. To that end, we urge educators to eliminate harmful animal use, including dissection, in favor of validated non-animal learning methods.

A growing number of students and educators realize that non-animal learning methods teach concepts of anatomy and biology just as well or better than traditional dissection. These non-animal methods also teach students to value and respect all life forms and can save schools money.

You can submit your nomination online. (They even say that self-nominations by students and teachers are not only welcomed, but encouraged.) Nomination deadline is December 1, 2008.

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My role as President of Digital Frog International and a very large garden to be cared for do not leave me much time for vacationing. However, last week, we took a few days off and headed up to Algonquin Park with some friends who are visiting from England.

For once, the weather gods were on our side and we managed to catch the fall colors at their peak, But perhaps the most special experience for me was finally getting to visit Cloud Lake. Of course I have visited it digitally hundreds of times as it is the location for The Digital Field Trip to The Wetlands, but this was the first time I had actually been there.

Our developers chose the location for several reasons, not the least being the stunning scenery, which is even more beautiful in the fall. With clear blue skies and incredible colors, it was an unforgettable experience. Perhaps the most surreal experience is listening to the loons. My ever patient brother-in-law spent hours on Little Joe Lake patiently filming a surprisingly bold loon, capturing its eerie cry on tape.

As the name implies, Cloud Lake is at a fairly high elevation on the Centennial Ridges Trail, so it was a somewhat challenging climb for my poor old body, but worth every aching bone! Our goal was to secrete a metal box with several copies of The Digital Field Trip to The Wetlands for intrepid geocachers to locate using GPS technology. If you do not know about geocaching, check out www.geocache.com – it is a great way to discover out-of-the way gems that most people never find and a fabulous way to teach children about geography and nature. And plan to visit Cloud Lake soon. We intend to keep the cache stocked with CDs.

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Today is International Teachers Day – this got me thinking about my checkered career as an educator and how much teaching has changed over the last half century.

I trained as an elementary teacher in England in the sixties and was in the first cohort of three-year trainees. I majored in English Literature and avoided the sciences whenever I could, but as a junior school teacher had to teach everything including music (and I’m tone deaf!). My most vivid memory of my three years isolated in an old English castle learning the craft of teaching was an elderly professor thumping on the table and saying “If you say you are going to kill a child, you MUST kill that child”. That woke me up! Of course, what she was saying was that you should never threaten a child with a punishment you have no intention of carrying out – some of today’s parents would do well to remember that shocking advice!

I remember one practicum when I had to teach photosynthesis to a class of unruly eleven-year olds. The truth is I did not really understand it myself – but stayed up all night trying to create a large poster that would help the students (and me) understand the process. Which leads me to muse on the incredible visual aids available to today’s teachers. With overhead projectors, interactive whiteboards, the internet and computer resources such as Digital Frog’s natural science software, no teacher needs to stay up all night struggling to create third-rate visual aids.

Truthfully, I never did get to grips with photosynthesis until I was editing the text for Photosynthesis in The Digitial Field Trip the The Wetlands. The excellent animations make it much easier to understand the basic process, while offering details for the older students – they can even click to view the molecular structure of the chemicals – and I did have one bright student in that class long ago who would have lapped up that information.

Of course, that is another advantage of technology-enabled learning tools; they cater to multiple intelligences and learning styles and allow slower learners to work at their own pace, while quick learners can continue to delve deeper and are less likely to disrupt the class.

One change that I personally think is not an improvement is that teaching, at least in North America, has become very prescriptive. Whenever the politicians get any flack about the educational achievements of students, they try and fix the problem by passing legislation such as No Child Left Behind. These mandates are almost always underfunded and impose more bureaucracy and strain on already overloaded teachers, while not improving the overall education.

I was lucky enough to teach in an era when teachers were considered to be professionals who could decide what and how to teach as long as the students left elementary school having mastered the “3 Rs” – reading, (w)riting and (a)rithmetic with exposure to the sciences and the arts. If there was an eclipse of the sun, we would drop everything else and teach everything around this exciting event – we’d find stories and poems that featured thsi mystical event as well as teaching the science (again, with inexpert drawings and posters! The administration understood that not all students could achieve the same academic levels and we were expected to accommodate the multiple strengths and weaknesses.

Although I have not been teaching in the classroom for many years (I moved into corporate training, technical writing and then software development), it seems to me that today’s teachers are so¬† pressured by¬† the prescriptive curriculum that teaching today is even more challenging than when I was teaching, in spite of the incredible teaching tools available to them.

What do YOU think?

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Well the cooler nights and crisper mornings has me thinking about fall and the back to school routine. As marketing coordinator at Digital Frog International, working on the back to school specials got me remembering that favorite time of year (especially for parents!) We each treasure memories from our own school days and the beginning of a new school year. I remember being so hot on the first day of school because I would insist on wearing my new fall school outfit even though it was 80 degrees out!

My daughters were always excited about the new school year, wondering who would be in their class, did they get the teacher they hoped for and of course how would they look in the new school outfit! We all look forward to the shopping trip for new binders, pens, pencils and of course stylish new clothes. In the interest of recycling and reusing we tried not to buy everything new each year though I gave up trying to make my children reuse the markers and colored pencils from one year to the next even though they were barely used, the old ones became the home work set and the new ones went off to school. My girls loved organizing the new binders with paper and dividers and they swore every new year to stay neat and organized in their books(usually that lasted the first 2 weeks)

My daughters have very diverse interests and have chosen very different paths in school. We had a surprise from one of our daughters when she went into science at college. Science was not of any interest to her in high school and after spending her summer working for Digital Frog International testing the new versions of our science programs SciencMatrix: Cell Structure and Function and The Digital Frrog 2.5 she had her interest piqued in anatomy and biology and is now working towards a career in the science field.

Our family will be celebrating the beginning of school for many more years as only one of our four girls has graduated from post secondary education.

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It’s early September and, as hard as it may be to believe, summer holidays are over and most kids (and teachers) are back in school.

To mark the start of the new school year, we are offering parents and teachers the gift of free software. Namely our World Summit award-winning cell biology program ScienceMatrix: Cell Structure and Function. Until Oct. 31, 2008, any purchases made in our online store with a cart subtotal of $45 or more will earn you a free copy of ScienceMatrix.

Spend between $45 and $199, and you’ll receive a single user license, worth $49.

If your cart’s subtotal is between $200 and $599, we’ll send you a Lab Pack (5 CDs), worth $122.50.

And if you spend $600 or more, you will receive a building site license for ScienceMatrix, giving you use of the program on an unlmited number of computers at one site, worth $399.

The offer ends October 31, 2008 and is available only through The Digital Frog Online Shop.

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Update‚ÄîAug. 14, 9:55 am‚ÄîEverything on the store is back up and running. Over the next few days, we will be doing some other under the hood changes, so there is a slight chance the store may be offline again. If that is the case, it should not be for more than a short span of time and anything in your shopping cart will be retained and saved for when we’re back online

We’re in the process of upgrading The Digital Frog Online store and hoped it would be a quick and hardly even noticeable process. But as these things sometimes go, we’ve run into some unexpected issues. The store is currently offline, but we’re working hard to fix them as quickly as possible and get everything back up and running smoothly.

In the meantime, if you do wish to place an order for any Digital Frog product (or even a DemoWare CD), you can call our order line at 1-800-621-3764. (Customers outside North America can call +1-519-766-1097.)

We’ll let you know as soon as we’re back up and running.

———-

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You may have read the best-selling book, Marley & Me, (sub-titled “the world’s worst dog) by John Grogan. Well I am beginning to think that our nine-month golden retriever, Dudley, might just be vying for that title. He is adorable, he is beautiful, and he is driving us crazy.

Digital Frog International has always “employed” two canine security guards. Sadly, our nine year old shepherd/lab cross, aptly named Goober, developed lymphoma last Summer and died. I was traveling to science conferences until the end of November, so delayed the search for another security guard until December. We normally “hire” rescue dogs, but very few suitable young dogs were available. One rescue organization had a suitable dog, but turned us down because we do not allow our dogs to sleep on our bed!

So, I went online and found a litter of golden retrievers. One snowy Tuesday in early December, I chose Dudley, and left him with a cuddly toy so that he would have something that smelt of his litter mates when we brought him home. On the Friday we picked up this adorable bundle of fluff.

Whisky, our number one security guard, the alpha German Shepherd, tolerated the intruder. On Saturday, we took Dudley to the vet who pronounced him fit and healthy. By Sunday evening, he was in intensive care suffering from the dreaded parvo virus with a fifty//fifty chance of survival! It seems the first injection had not taken and he had picked up the virus when walking with his foster parents.

One week, and thousands of dollars later, we again brought him home and he has not looked back since, but‚Ķ Our early training efforts appeared to be paying off until Toby, his “cousin” came to visit. Toby taught him to steal food from the compost and to go visiting our neighbors across the road. None of our corrective efforts deterred this behavior, until, in desperation, we installed an invisible fence. Now, he stays on the property and we do not have to worry that he will chase cars.

Dudley, however, is full of mischief and loves to steal shoes, socks, hats, plants, plastic bags, DVDs, childrens’ toys, and even, last night, two dressmaker pins I had just removed from the garment I was working on. Now, the problem is, we have no chance of catching him so the only way we can retrieve the stolen item is to distract him – and the one sure way we to distract him is with food, which, of course, is simply reinforcing the larcenous behavior. One day, when the grandchildren were visiting recently, he stole a pair of socks, looked up at my daughter, trotted over to the treat bin, dropped the socks and tried to remove the lid of the bin.

His thievery is not restricted to inanimate objects – he spends hours on the pond waiting for unsuspecting frogs to emerge.

Sometimes he he succeeds and trots off with his new friend, which he then drops on the grass, anxious to continue the game of tag. Amazingly, most of these frogs do survive – after all retrievers have been bred to retrieve ducks without damaging them. He even retrieved a very large goldfish and deposited it on the grass. Fortunately we found it almost immediately, put it back in the pond and it, too, survived.

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